What is Webology?
We’re a team of professionals dedicated to keeping up with the latest trends in web design and online marketing. Webology is a Birmingham, Alabama based consultancy firm specializing in all things web-based. Formerly Blake Development, we started consulting back in 2013 and haven’t looked back since then. We’re always moving forward with new innovations and ideas. We’re Birmingham’s solution team.
We pride ourselves on taking the time to learn our client’s needs and then executing a custom solution on-time. Our team primarily focuses on providing excellent online marketing services, but here is a list of all the stuff we rock at:
- SEO – ranking high in Google and other search engines
- SEM – managing your Pay-Per-Click campaign
- SMO – optimizing your site and social accounts to work together
- SMM – managing your presence on Social Media and delivering outstanding results
Now that the acronyms are out of the way, let’s look at some other stuff we love working on:
Birmingham Focused Online Marketing
Webology is a global company. We worked with clients in Florida, Idaho, South Carolina, and the UK this year. We make our home in Birmingham, AL. We know and love the local market. Our mission is to help Birmingham business succeed by increasing sales through online marketing. The primary way we can help is through Search Engine Optimization or SEO for short.
I found out early on that most businesses around town already have a website. Understandably, no one wants to invest in a site revamp if their website is only 2-3 years old. However, the primary reason I am hearing behind this reluctance is return on investment. Alabama businesses simply aren’t getting anything out of their websites! No one wants to throw money at something that doesn’t provide value.
So, Webology is focusing more on online marketing to help our clients realize those ends. The fact is, you need to be one of the top three results in Google in order to get quality leads off your website. Most businesses create a site because they feel a need to “do something on the web”. They leave it at that, and naturally do not want to spend another dime. Probably because their web developer never mentioned SEO or the potential of turning the website from a cost into a value-add.
How To Make Your Birmingham Business Compete Online
Birmingham, AL is an underserved market for Search Engine Optimization. Every day I see businesses with no keyword optimization, little content, or a site poorly setup to capture leads. The few businesses that are doing SEO right tend to rank in the top three where 33% of users tend to click. That leaves about 66% of the market for the other sites on page 1 and 1% or less for everyone else. If you want to stop giving away business to your competition, you need to rank. It’s easy to do, it just takes time and patience. Generally, we can show results in the form of inbound leads within 3-6 months. Leads from online searches tend to convert better than inquiries from print ads. In fact, we can convert 14% of your online leads into customers on average. With print or cold calling, you’re fortunate to hit a 2% rate. For about the cost of a single billboard or newspaper Ad, we can get started with SEO today.
Our Promise to Birmingham
Webology is here to help Birmingham succeed. We’re thrilled to see all the economic development going on downtown, and we want to do our part to see that trend continue. Our promise is to always work with integrity and treat each client as if we were marketing for our own business. We will under-promise and over-deliver on each project. Expect excellent websites and mobile apps that deliver real sales growth. Reach out to us if you need help growing your business. Call 205.636.8612 to get started today. Roll Tide!